Social Communication

Our digital world has made it easier that ever to keep in touch, social media and the use of mobile phones is on the rise. But how effective is this form of communication? This casual form of written communication can be misinterpreted without the subtle nuances of body language and vocal variety. And it is more time consuming than a verbal conversation. However, it seems to be the preferred form of communicating in our modern world. Why? It’s convenient and can lead to face-to-face meetings. Social media is a very efficient if you need to broadcast to a wide audience. There are opportunities to join like-minded groups and alleviate loneliness, particularly for the socially isolated. It’s a great tool for networking, giving instant global communication and can promote loyalty. News feed customisation, business opportunities and general communication are easily facilitated. It’s a low cost way to manage campaigns, complete market research and combines marketing with customer service. It facilitates Search Engine Optimisation, promotes content and provides ample data as a feedback mechanism.

On the flip-side we can become overwhelmed buy the volume of information. And what about privacy? There are ways to protect yourself but there is always the risk of account hacking and data leakage. Then there’s information ownership. Does the social media site own the content or do you? Being conscious of sharing your geological location or private information that can be exploited. Cyber bullying can lead to depression and anxiety. Over reliance of online interaction leading to anti-social behaviour – including using the mobile phone whilst driving and constant checking whilst in the company of others. Not to mention an inactive lifestyle, sleep disruption and wasting time. If used for business you will spend an inordinate amount of time posting, dealing with complaints and other non-marketing issues. The lack of control after posting, changes in facebook and twitter algorithms, and the spread of fake news all demonstrate the perils of social media.

Where does social communication fit in the “off-line world”? This relates to when and how you should talk, using gestures and facial expressions. Social communication skills is associated with using language to engage with others, such as making a request. We often change our language to suit the audience or situation. Consider the difference between how you address your boss versus how you address your child. Or when discussing a topic with people who are well versed in the subject compared with an audience who is not au fait with the subject matter. Other rules, such as taking turns speaking, using eye contact, keeping a comfortable distance when speaking face-to-face, remaining on topic, focusing on the other person, and using alternative language to explain what you mean – particularly when you are misunderstood. Then there is the added challenge of understanding what is appropriate in other cultures versus your own culture.

The common link between online and off-line social communication is the opportunity to share information and experiences with others. At least, that’s the perception. In reality, studies suggest that social media platforms distort communications, make it difficult to share thoughts and have a negative impact on people’s social skills. Then there is the noticeable decrease in quality of our daily interpersonal relationships. People are more concerned with creating the perception of having fun rather than creating new experiences in the real world. Furthermore, there is the added issue of people comparing their “bland lives” with their friends’ posts, not realising that – more often than not – their friends’ lives are just as bland.

There is a marked difference in the quality of interpersonal communication since the advent of social media. The common use of shorthand in social media platforms (‘brb’, ‘lol’, ‘m8’, etc) is less effective in real life communication leading to an increase in illiteracy. Poor use of grammar and syntax leads to ineffective communication and an inability to form complex ideas into words. Written language requires clarity, proper use of grammar and syntax, correct spelling and use of vocabulary.

Social communication includes social interaction, where we adjust our communication style based on who we are interacting with. It offers the opportunity to explore and exchange ideas, assists with building relationships, critical thinking and public speaking. The ability to speak in public is an important skill which will enhance your social communication. And it’s a great confidence booster. Public speaking teaches you how to structure what you are going to say in a clear and concise manner. You will learn effective ways to communicate your ideas, make new social connections and expand your professional network. Other benefits includes developing your vocabulary and becoming a better listener.

Ready to improve your social communication skills? Visit Picnic Point Toastmasters! We meet at 7pm every 1st and 3rd Tuesday at Club Picnic Point – 124 Lambeth Street, Panania.

“Electric communication will never be a substitute for the face of someone who with their soul encourages another person to be brave and true. “ ~ Charles Dickens